Madison Gooch

Vice President, watsonx IBM Technology

Madison Gooch is Vice President of watsonx, IBM’s AI platform, where she oversees the technology stack, go-to-market strategy and sales execution across the Americas geography. In this role, she collaborates with clients and partners to apply various AI technologies across a range of transformative use cases, and to create measurable business impact across enterprises. Drawing on her expertise in technology expertise, organizational leadership and deep client engagement, Madison helps enterprises harness the AI technologies to drive digital labor, optimize productivity, generate strong efficiencies and unlock new revenue streams.

Since joining IBM in 2014, Madison has established a track record of driving innovation and growth across multiple areas of the business. She previously served as Chief of Staff to the General Manager of Watson, led the global sales organization for Data Science & AI, and launched IBM’s first analytics cloud offerings in the Americas. Across these roles, she has been recognized for her leadership in developing talent, mentoring teams, incubating and substantially growing new businesses – but most importantly  - ensuring clients achieve meaningful outcomes with IBM technology.

 Madison is a passionate advocate for the ethical, responsible, transparent use of AI, and particularly interested in advising and partnering with businesses to capture value through the application of AI and Automation technologies across end to end enterprise workflows. 

Madison earned a Bachelor of Business Administration in Business Administration from the University of Kentucky. She lives in Louisville, Kentucky, with her husband, a commercial pilot, and their young son.